T1:TRAFFIC

TRAFFIC: Targeted web traffic is "the fuel" that keeps internet marketing humming along. A 'fancy website" does not magically create the steady stream of visitors needed to produce leads, sales, phone calls, etc. There are many different strategies to develop consistent traffic, both paid and unpaid. This section covers the most successful Traffic sources.

> Google:Search Engine Marketing

Search Engine Marketing is the practice of generating targeted traffic to a website directly from a search engine such as Google. The three most common methods are as follows:

> Pay Per Click (PPC)

> Organic Search Listings (SEO)

> Google Local Listings (Maps)

> Facebook: Social Media Marketing

> Youtube: Video Marketing

Video: Google Local Listings Optimization Part 3

Monday, 20 December 2010 Google: Search Engine Marketing | Local Business Listings (Maps) | Targeted Web Traffic | Videos

In Video Three you wil learn how to take control of your Local Business Listings at many different websites. The video will lead you throught the process, step by step. Taking control of your LBL's is the most important step and will help your listings rank higher and more often, which means more clicks and telephone calls to your business. You will learn everythign you need to know about setting up and optimizing your Google Local Listings and how to track your success.

Video: Google Local Listings Optimization Part 2

Sunday, 19 December 2010 Google: Search Engine Marketing | Local Business Listings (Maps) | Targeted Web Traffic | Videos

In Video Two you will learn how to do preparation and research before you write your Local Business Listing (LBL). This section discusses our Top 10 Local Business Listing Ranking Factors and the 5 Deadly Rank Killers you should avoid. This video is going to help you create the "back-bone" of your LBL listings that you will use again and again. The purpose of this video is for you to write your LBL as we go along, so by the end, you will have the tools you need to implement your LBL and you will be on your way to getting FREE clicks and leads!

Video: Google Local Listings Optimization Part 1

Thursday, 09 December 2010 Google: Search Engine Marketing | Local Business Listings (Maps) | Targeted Web Traffic | Videos

Video One is an introduction to the basic theories of successful local business marketing. The purpose of this 3 Part Local Video Series is to teach you how you can use Local Business Listings on the internet to generate traffic and attract new customers by optimizing Google Local Listing position and rankings. Learn about Keywords and why are they so important, hoe search engine ranking works and the basic terminology used in Local Business Marketing.

Video: Google Search Results Explained

What is PPC, Local and SEO? This video explains the layout of the Google Search Page. The Search Engine Marketing section covers traffic strategies used to produce targeted web visitors for your site from the major search engines, specifically focused on Google. This sections is broken down into three areas of Google..

Top 15 Examples: Why A Fan Will Like Your Facebook Business Page

This article discusses the 'relationship' between FANS and PAGES and 15 examples of how you can provide VALUE to your FANS though the type of POSTS you decide to make.

10 Ways to Get More Facebook Fans

This article discusses our TOP TEN strategies to grow your fan base for your Facebook Page. As we have been discussing in the previous articles and videos, the process of growing your Page fan base is one of the top priorities for a successful overall social media marketing plan.

Video: Facebook For Business Part 1

This is introductory video discusses our views on Facebook and how we think it applies to small business owners and marketers. See if Facebook is right for your business, the challenges business owners need to understand before getting started, understanding Facebook Fans and a comparison of Facebook versus Google.

The 5 T's of Internet Marketing Explained

Wednesday, 01 December 2010 Tracking Results & Analytics | Targeted Web Traffic | Technology (Websites That Convert) | Talk (Customer Communication) | Tie It All Together

There are still local businesses that have virtually no online presence, but most have tried at least a few forms of online marketing...The inherent problem with this type of "hit or miss" strategy is..