Online Marketing
Whether you're brand new to internet marketing or you're an experienced web ninja, you will find the valuable information you have been searching for in straightfoward, easy to understand language that will not require a technical degree to understand.
"Start by reading the top level categories and content to learn the basics and when you are ready, explore our categorized articles that delve deep into the real world tactics and methods used by the top marketing companies around the world."
We created "The 5 T's of Internet Marketing" to help business owners and marketing professionals understand and classify the essential components required for all successful online marketing programs. Learn how to apply these five principles with simple, real-world strategies that you can either implement yourself or attain the knowledge to hire the right service provider for your business.
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TRAFFIC: Targeted web traffic is "the fuel" that keeps marketing campaigns humming along. A 'fancy website" will not mystically create the steady stream of visitors needed to produce leads, sales, phone calls, etc. There are many different strategies to develop consistent traffic, both paid and unpaid. This section covers the most successful traffic sources. |
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TECHNOLOGY: Technology, specifically the website, is a key piece of successful marketing plans. This section covers topics related to design and implementation of websites that efficiently convert visitors (Traffic) into a planned sales funnel. Additionally, this category covers all technology related topics needed on your website to enable and support all 5 T's. |
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TALK: Communication with customers is perhaps the most powerful tool available to internet marketers. The ability to have an ongoing dialogue with existing and prospective customers allows marketers to proactively generate direct response results such as sales, phone calls, appointments, etc. This category covers customer communication topics including email marketing, social media marketing and all related topics. |
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TRACK: Measuring & studying campaign results is essential in determining a campaign's efficiency. Internet marketing is part science and part art, but results are pure math. Professional marketers constantly study data points that indicate which parts of a campaign are running optimally and which need adjustments. Without tracking, you are flying blind. This category covers all topics related to setting up and analyzing tracking data and how to modify campaigns based on the data. |
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TIE IT ALL TOGETHER: The first Four T's do not exist in a vacuum. All marketing efforts have a direct effect each other. It is important to develop an overall marketing strategy that considers how all of the above topics work together. Traffic, Technology and Talk all work directly with each other and this category covers how marketers make it all work. |
