INTRODUCTION

What is SEO?

Q: Why is it desirable to have your website listed as a top search result on Google?

A: Simple, you can get free traffic to your website, which in turn can bring your more business.

Q: OK, that sounds awesome, so I want as much of the free traffic as possible, right?

A: In general, the more targeted web traffic, the more business, but SEO requires specific knowledge, time and/or money…so read the rest of this course!

SEO is the acronym for Search Engine Optimization, often thought of as a process to get desired webpages indexed in top positions for various search terms on major search engines.

Google being the dominate search engine by a wide margin, has been the primary area of SEO focus.  The purpose of this course is to explain our SEO process, provide a tangible roadmap to create your own process or copy ours and get access to the common tools and websites used by professionals to perform various parts of the SEO process.

Who is SEO SuperPack For?

This course is meant for marketing people (consultants or in-house) who want to incorporate SEO into their activities or improve their knowledge (or send us emails about things we missed) or even small business owners that manage their own marketing and want to learn the basics to perform SEO for themselves.  It can be costly for some small business owners to outsource their SEO or web marketing work.  It can also be hit-or-miss whether the business owner is satisfied with the results (for a variety of reasons).  The hope of this course is to provide a roadmap to perform SEO in-house or give people enough knowledge to understand what they are buying when the hire an outside SEO/marketing company.

What Is SEO Superpack?

SEO Superpack is an introductory guide to the theory and practice of quality web content development and link building for regular people.  There is an ENORMOUS amount of information regarding SEO on the web and you could literally spend a lifetime reading through it all.  This guide is designed to get you through the basics (the theory) and provide some real-world steps to promoting your website.  SEO Superpack is a series of article, videos, how-to's, visual diagrams, discussion groupsthat you can fins right here on this website.  We will try to provide anything that you find usefull, so please let us know your suggestions and use the comment sections and the Marketing Forum to broaden the discussion or email us at staff(at-sign)mycityconnect.com.

*Side Note:  SEO SuperPack is written by REGULAR People

and not Self Proclaimed Web Guru’s or snotty experts who know it all.

Firstly, we don’t claim in any way, shape or form to be world renowned experts on SEO.  In fact, there seems too many people around the internet and in my inbox claiming Guru status.  I vomit a little bit every time I read about another self-proclaimed Guru.  We are simply sharing the theories and process we use and have found success with.  Everyone will have unique results and everyone’s business situation is different.  You will need to determine if the time/money/risk of failure is worth trying to attain web traffic that could possibly result in new business.

**Side Note Two: SEO SuperPack Is Not Based On Loopholes

SEO is not a fast process or a get a rich quick scheme when performed properly and ethically.  There is no shortage of the so-called Guru’s selling some e-book or software that they claim will get you top rankings fast or exploit some loophole.  Exploiting a loophole, by its very definition is destined to fail as loopholes close and just reeks of unethical activity.  This course is about developing smart habits that can provide medium and long term success.  Does that mean we don’t want to take advantage of new technologies and techniques? Absolutely not, we are always looking for new tactics, but not ones that are abused or misused.   If you’re looking for a magic potion or a quick hit, this is not the course for you.

***LAST Side Note: SEO SuperPack is Really About Developing Good Web Habits

Although SEO is focused on actions that may increase search engine rankings on Google, the SEO process we follow also includes leveraging Social Media and Video sites, which have become additional sources of quality web traffic.  This course is really about developing good content production and distribution habits that can serve you well in many areas of your online presence.  Following our process can position you well to take advantage of Facebook and Youtube marketing strategies, which we do not discuss in this course.